13. Effects of Psychological Factors on Social Media Addiction and Hedonic Online Shopping Behavior

Description

When the COVID-19 pandemic began spreading in 2020, social media usage and online shopping underwent significant increases.

As psychological factors and major life events play important roles in human behavior, this study was conducted to identify the relationships among several psychological factors and negative life events and their effects on adult consumer responses to social media addiction and hedonic shopping.

Result

The findings indicate that stress is inter-related with personal influence and coping responses. Structural equation modeling is applied for testing the conceptual model and its hypotheses. Personal influence and situational influence are explored. The results reveal that personal influence including depression, loneliness, and self-esteem have a significant impact on stress. Of these personal influences, depression has the biggest impact on stress and as expected, lower self-esteem leads to higher stress levels. Stress can be an important indicator of coping responses. The results also reveal that stress has a significant impact on social media addiction and hedonic online shopping behavior. However, situational life events also have an insignificant impact on stress and coping responses. These findings can be beneficial to the study of predictive models for social media addiction and hedonic online shopping where stress theory is applied.

Figure 1. Conceptual Framework

Figure 2: Structural Model – Path Coefficients and Significance Test

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