PORTFOLIO

Welcome to my Professional Portfolio

I am excited to present a comprehensive showcase of 13 key projects that highlight my expertise in market research, data analysis, and strategic insights.

Click the lists of projects for more details and download full reports.

1. Predictive Model

Description: The predictive model is built to classify patients who become positive and negative cases through customer databases....

2. Customer Segmentation & RFM Analysis

Description Customer segmentation involves companies acknowledging the diversity of their customer base and tailoring marketing...

3. Communication Evaluation

Description Citibank would like to build effective brand and communication strategies to increase market share of CITI READY CREDIT for...

4. Simulator Driving Brand Equity

Description The simulator is a long-term marketing strategy planning tool which can devise a brand management strategy to increase the...